Users will soon have a new feature that allows them to reduce the volume of AI-created media appearing in their feeds. This step comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the following weeks before a global release. This advancement coincides with a increase in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this content is considered “AI slop”, a label for poor-quality, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, from computer-generated images to science explainers, and we want to provide users the power to see more or less of that, based on their own preferences,” stated a company executive.
Volume and Proportions
The service disclosed that there are presently 1.3 billion videos on its app identified as made with AI. Overall, more than 100 mn media items are submitted to the platform every day, making AI content a minor part of its total content library.
User Control Features
Users will be in a position to limit or boost the level of AI-generated videos they watch by opening the topic control setting in the application and selecting AI-made media. Additional categories that can already be modified under the tool include politics, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies mandate content makers to identify “realistic” AI-made content, and it bans malicious deepfakes of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the service will now attach an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This measure is aimed to stop users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a $2 million awareness program for experts and groups to produce educational content about responsible artificial intelligence. This initiative will support educational bodies specializing in teaching coding and technology.
Platform Protection
The video-sharing app has justified its content review process, amid discussion over intentions to make redundant hundreds of content moderators in Britain. TikTok is expected to reduce 439 jobs in its trust and safety team in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most distressing content prior to it is viewed by humans. The company stated a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to the use of its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
